Global Architect Program


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Take your Architecture Firm to the next level

with Global Architect

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Global Architect Program

The Global Architect is the world’s first online MBA that will show architects and designers on how to sell architecture online. It’s a continuous program that teaches all you need to open a studio, how to design and offer projects and build your architecture empire, everything ONLINE.

It’s not just another mass open online course but rather a carefully crafted experience where you will be taken on a journey in a small group of designers and mentors, who will care about your progress.

The goal of Global Architect is to help you:

  • do better design work, which is aligned with the business,

  • have more influence in your company by becoming fluent the language of executives,

  • and launch successful projects from scratch (or start your own venture one day).


AUDIENCE: how to activate your customers

Being successful online is all about cultivating as many new customers as possible.

With that fact in mind, it’s no wonder that many organizations assume that they should try to share their message with as many different people as possible. After all, the wider your reach, the more potential customers you can get, right?

Well…maybe not.

Audience: how to activate your customers
  1. Sales Funnels
  2. Awareness Matrix
  3. Buyer Persona
  4. The power 4%
  5. The perfect Marketing Funnel
  6. Grow your Audience
  7. How to get unlimited traffic
  8. What is a Trafficker
  9. The perfect Bait
  10. Customer Research

MARKETING: building a relationship with your users

Even a well-defined target audience won’t transact business with companies that ignore their basic needs and don’t satisfy demands. Customers know what they want and if they don’t get it, they’ll choose competition to continue doing business with.

  1. Value Ladder
  2. Nurturing Relationships
  3. Marketing 101
  4. Social Selling
  5. Value Based Marketing
  6. Email Marketing
  7. Video Marketing
  8. Testimonials
  9. Customer Journey
  10. Copy-writing

SALES: converting users into paid customers

Not only is sales the key to business success, it is the key to personal success and achievement.

Everyone is a salesman for their own company whether they like that fact or not.

  1. Value Proposition
  2. Follow Up
  3. Flywheel
  4. Shut up and take my money
  5. You have a customer
  6. Multiplied Salesman
  7. The Ultimate Sales Funnel
  8. Up-sell & Cross-sell
  9. Pricing
  10. Objections

PRODUCT: how to create your portfolio

A good portfolio can help you snag the clients you are after and attract the attention of professionals that can advance your career.

Looking to create the perfect portfolio? You will find the answers.

  1. Lean Startup
  2. Features and Benefits
  3. Lean Canvas Intro
  4. Building great products
  5. Feedback Loop
  6. Hooked
  7. Creating Online Assets
  8. Blue Ocean Strategy
  9. 7 ways to sell online
  10. Making 10k€/month 

BUSINESS: Understanding the unit economics of an Online Studio

If you are involved in business, understanding unit economics is very important. However, not everyone is all that keen on the idea of studying economics. It does sound, after all, like a complicated subject.

We made it simple.

  1. Business Model
  2. DAFO
  3. Big things Start Small
  4. How to Run A profitable Business
  5. Customer Acquisition Cost (CAC)
  6. LifeTime Value (LTV)
  7. Life Cycle Revenue
  8. Unit Economics
  9. Online Strategy
  10. Building an A Team 

OPERATIONS: how to run your business efficiently

Although processes vary in many ways, they also share some common characteristics that apply across a broad spectrum of operations. Good operations management begins with understanding and preparing your processes to run as smoothly as possible.

  1. The Rise of “Remote Working”
  2. Google Analytics
  3. Service & Support 
  4. Speaking to Camera 101
  5. Growth Hacking Mathematics
  6. Whiteboard: Miro
  7. Team: Google G Suite
  8. Projects: Trello
  9. Communication: Slack
  10. Documentation: Notion

MINDSET: Believing in yourself

There is no doubt that success in life can be highly attributed to the growth mindset. The growth mindset being that you believe that you as an individual have the ability to be better at what ever it is you choose.

How often do you push yourself out of your comfort zone and try new things as part of your personal development?

  1. Go Hard 2020
  2. Stay Hungry, Stay Foolish
  3. Bamboo
  4. How to be Successful
  5. Be an infinite Player
  6. Discipline
  7. Kill the “Little Bitch” Inside
  8. Good external triggers
  9. Sharks in Fish Tank
  10. Wikinomics

Apply what you learn

This exclusive online MBA is no afterthought. It’s been designed from the ground up to help you apply what you learn into Stoor Architecture Marketplace. Inside, you’ll find exercises guiding you step by step through the messy process of designing an Online Studio. You’ll also get dozens of downloadable tools, templates, and posters all designed to amplify the power of this MBA.


As a Stoor Global Architect alumni, you will join a community of over 5,000 professional and gain exclusive access to:

Events, roundtables & workshops

Global Architect - Roundtables

These events bring together Stoor members to exchange best practices and discuss the latest methods and trends. Events are held worldwide and include online conferences, roundtables, and workshops designed for architect and many other professionals

Online Community

Being involved in groups is a great way to find community, engage current audience members and prospective customers, build your brand, add value to your customer’s lives, and keep track of the industry’s climate.

Global Architect - Online Community

Live coaching meetups

Global Architect - Live Coaching Meetups

Architects still want to share ideas, have discussions, and clarify some questions.

Weekly Webinars will be organized to keep Mentors and students connected.

Exclusive Content

Access to exclusive content, Sharing industry and professional articles to drive conversations and debates. Introductions to new sales tech, Templates, How-to’s…

Weekly New Challenges and courses

Global Architect - Weekly Challenges

Learn. Share. Challenge yourself. 

Dive into our weekly E‑Learning Challenges to try new skills, find inspiration, and build your portfolio.

Global Networking Opportunities

Networking is an important activity that every professional should engage in. Meeting and talking to the right people can open the door for new business and career opportunities that you might not otherwise get.

Global Architect - Global Networking Opportunities

Office Hours with Mentors

Global Architect - Office hours with Mentors

Sometimes we need personal assistance with some questions or doubts.

Network with Mentors in a more deeper way with Office Hours.

Priority customer support

We want you to get the most from Stoor. So if anything is confusing or not working as you’d expect the team will be on-hand to provide fast & friendly online support. They really are a lovely bunch and will make you feel very welcome.

Learning by Doing, and Having Fun

Tired of endless text? Global Architect simplifies complex ideas into affordable challenges with only the most practical, important details. The result? You’ll learn more, in less time, and have fun along the way.


“We use Stoor every week in our studio. In conjunction with other Design tools, Stoor gives us powerful ideas, concepts and actual methods to sell the projects we design. For us, the proof is watching orders, traffic and our revenue growth. Stoor provides something we cannot get anywhere else, yet is extremely easy to understand and use.”

Oriel Coronado, Founder at OC Architects | Barcelona, Spain

“My schedule is extremely busy during the week, so I was concerned about having enough time for d.MBA. But once the program started and I met my cohort, I was motivated and enjoyed investing the extra time on weekends to complete assignments. It is very easy to combine your daily work and doing the MBA at the same time

Sameer Patel, BIM Specialist | Chennai, India

“I have avoided online programs because of the lack of interaction but the MBA is on a different level. Quality of people in the program is really great and their level of engagement made a huge difference. We all contributed resources and shared feedback with each other. And what is more important, I run a client workshop a week after learning about it at the Global Architect! Incredible!

Alejandro Martinez, Think Design, Global Architect Alumni | Madrid, Spain

When I started researching how to start, I realized that digital marketing was quite unknown to me and that “I was missing something.” And that’s how I went to Stoor’s MBA by Googling and browsing and understood that being a Global Architect was what would change my business completely. As I progressed in the training I liked the most, I wanted to know more AND MORE! And it was just at that precise moment when I clicked my head and … I asked myself: Laura, why don’t you jump into the pool and apply everything you have learned to your own clients? And so it was, my entrepreneurial spirit was awakened thanks to this training that led me to go for all and apply everything necessary (AND MORE) with my own clients.

Laura Acosta, BIM Manager, entrepreneur | Gran Canaria, Spain.

Before the MBA, I had been in the marketing world for many years. I worked in many architecture studios where I saw the same situation repeat itself: all the potential that exists today in the digital world was wasted. Every day I thought about it and I felt very uncomfortable. I had the feeling that my role did not bring real value to the business and although I felt valued by my bosses, it was clear that there was a parallel world to which I still had no access. Working conditions were not a problem. I could live and travel comfortably without worrying about financial issues. I was in need of a place where my Professional Self could regain a new meaning. I discovered the true potential of having your own online studio.

Sonia Gil, Freelancer | Valencia Spain

If you want to play in the best leagues, you have to train with the best programs and with the great mentors: Global Architect MBA is one of them. The program has exceeded my expectations in a very short time and I am referring to the facts: I have increased my online studio billing “scandalously” and that has been the initial step so that, after completing the training, I have been able to fulfill one of my dreams: work to achieve my own goals and not the goals of others.

Ignacio Barrio, Architect | Mexico DF, Mexico.

I had been looking for marketing training for a long time to complement the technical service we provide in our architecture studio. I have to confess that I bought the Global Architect MBA with some insecurity. I was not entirely convinced if it was the right training to enhance my skills, even having analyzed its contents before buying it. Once I went through the course I realized that my vision was somewhat wrong: the MBA gave me the necessary tools to make my business known, reach clients who do not know me and, in turn, help them with their sales. Mastering Marketing and Sales is the key to any business and this course has helped me make that path easier.

Jessica Holmes, Architect | Milton, Keynes UK.

For me the projects of my clients feel like their own and that makes me maintain a continuous illusion working as a Global Architect. I am training while expanding my knowledge of Email Marketing and other methods of Effective Sales and I never tire of learning.

The latest clients have reached me without actively seeking them and I try to work with medium-high ticket clients.

Mauricio Salvador, Architect Consulting | Buenos Aires, Argentina.

When I entered the truth is that I thought that my process to dedicate myself exclusively to this would be somewhat longer but, I am happy to make this update here today.  I have total flexibility with my children’s work and schedules.

Stefano Rossi , Architect 3D Modeling | Zurich, Switzerland.


Money-Back Guarantee

Put all the knowledge into work with Stoor.

We promise you, it will work. You can’t sell any project on Stoor in one year??

We will give your money back!

We have 365 days to talk, one year to mentor you, to help you in each and every challenge so you can implement different strategies with several mentors pushing towards your objectives. They work with you. We work for you. If we are not able to help you, even though we tried for a whole year, we don’t deserve that money.

It’s all yours.

Take your Architecture Firm to the next level with Global Architect


What are the topics covered by Stoor's Global Architect Program?

Global Architect covers all the topics you need to know in order to build a better business. Our current content calendar includes experts training on Business Planning, Financial Management, Business Development, Leadership, Firm Culture, Client Fulfillment, Technology, Management, Sales and Marketing.

Do I need to travel to be a member of Global Architect?

No, the Global Architect MBA runs completely online. There are no in-person meetings and hence no travel necessary. This means that the time investment is much lower than other alternatives: conferences, in-person training etc. All training sessions are presented via real-time internet video conference using Zoom Webinars (or similar)

Are the Global Architect Sessions recorded?

All Global Architect Sessions are recorded and available at our comprehensive video library for viewing at members’ convenience.

How much time will I need to dedicate to Global Architect?

The course was designed for busy practitioners who have full-time jobs. So, the Global Architect requires roughly 3-4 hours per week. Every Monday a new challenge will be published, so you will have 4-5 days to complete the challenge. Most participants find the time for the course on weekends but some get a day or several hours off their weekly schedule to invest in the course. Dedicating an additional 30 minutes each week to apply the lessons learned will help you build a better business and take your firm to greater success.

I live in Europe/America/Asia/Australia. Can I join?

Definitely. Although the curriculum at Global Architect is based on EU business systems, we have members enrolled from around the world. And the course is designed for remote learning; most assignments are done individually, and interaction with the community can be done asynchronously. There are only a few calls where showing up is necessary.

When are the Weekly Live Coaching Meetups scheduled?

Live Coaching Meetups are scheduled on Thursdays or Fridays (pending holidays) of each week at 6 PM (UTC+2 – Madrid). Since Global Architect is an interactive program, please be aware of local time zone differences. For those located in the Americas, that is Friday morning and for those in Asia, a co-working call would take place late in the evening.

What if I can't go to one of the live sessions?

If you cannot attend one of the sessions, don’t worry, you can send us your question anyway and it will be resolved in the session.

Who is Global Architect Program for?

The Global Architect Program was made specifically for architecture design professionals, but the curriculum is applicable to consultants and in-house designers. It covers fundamental business concepts that are relevant across industries, different company sizes, and backgrounds.

Do I need to be an architecture firm owner?

No. Although most Global Architect members are firm owners, many members are architects preparing for the launch of their own firms.

Which document templates are available to Global Architect members?

All document templates offered for purchase are available to Global Architect members at no additional cost.

What are my payment options?

We accept PayPal or VISA, MasterCard, Discover, American Express and other credit cards via Stripe. We do not accept cash, checks or money transfers.

Do you offer a money-back guarantee?

Yes. As with every product or service we offer at Stoor, if you are not completely satisfied with your membership at Global Architect Program, just send us an email within 30 days of your initial payment and we will refund 100% of your money… all of it. No questions asked.

Is this program certified?

The Global Architect MBA is not accredited as it is not an official MBA program. The focus of the Global Architect is on practical knowledge and network. After graduation, participants receive the Global Architect certificate and become part of the alumni group, where they can ask work-related questions (even after the program), join Global Architect local meetups and receive content updates.

Should I have any prior business knowledge to join this course?

No. You don’t need any prior business knowledge. We will start from the ground up, avoid business jargon, and build a holistic understanding of business.

What are the deadlines and important meetings within the program?

Global Architect is designed to be as flexible as possible, however, there are deadlines to ensure that a group gets benefits of group dynamics (feedback, discussions, etc.). In order to successfully finish the program and join the alumni network, you have to finish at least 80% of the assignment within the 52 weeks of the program. Additionally, each Sunday is a project assignment deadline. Each participant can submit one assignment late but they lose the right for feedback.

What is the level of collaboration with other participants?

Most assignments are individual so you are very flexible. Even though you do not collaborate with other participants on most assignments, you have access to the community at all times. For example, there is a Linkedin community where you can ask questions, join discussions, share resources, and talk about your challenges. Additionally, every month there is an additional call with group discussions. In these calls, participants are divided into smaller groups (of 5) based on the module they are working on (b2b, b2c, consulting), and talk about how they can apply the knowledge acquired to their work.

How does the course content look like?

The course consists of slides, PDFs, videos, and additional course materials. Each week, you’ll receive around 10-30 minutes of video material, weekly assignments, and materials for further exploration. Some chapters include additional frameworks or tools. For example, Competitor Analysis comes with a spreadsheet, which you can use on your projects.

Have additional questions?

If you do not find an answer to your question, We will be happy to help you personally.

Please contact us by email at or in the Slack group (Only for registered participants).

We will answer any questions as soon as possible.

You will also find us via LinkedIn.

Join the Revolution

We think that Global Architect is going to change the way we think about architecture — bold statement we know, but so is this MBA.

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